Maria Palacios

Imagine, that you’re creating a plan to keep people healthy. In all probability, you’d want it designed by doctors - the ones who know about keeping people well. It would be a non-profit to ensure the needs of your members came first. And of course, you’d make it affordable so people could actually afford to be healthy. These are but a few of the principles of Western Health Advantage.  

Showcasing these unique and compelling advantages of WHA became the strategic direction for our campaign. We shouted these messages from the rooftops — literally. With powerful, 50-foot-high phrases emblazoned on outdoor boards, that proudly and unapologetically show the reasons why WHA is a different kind of health plan.   

Showcasing the unique and compelling advantages of Western Health Advantage became the strategic direction for our campaign. This is from the North Bay Business Journal in California and shows the reasons why WHA is a different kind of health plan with a copy-heavy ad.

Showcasing the unique and compelling advantages of Western Health Advantage became the strategic direction for our campaign. This is from the Sacramento Business Journal in California and shows the reasons why WHA is a different kind of health plan with a copy-heavy ad.

Preventing fires is something that seems simple, right? Well, when it comes to recycling batteries, people were unaware of the damages old, used batteries can cause: giant fires. This campaign paired perfectly to the what was going on in the world in the year 2020. We all remember the ‘dumpster fire’ that was that year, so let’s not add to the mess. Recycle properly.

What better way to reach out to kids than the place they visit daily…the school yard. We took our cute sabertooth tiger, Stella, and added her to the play yard in schools all across the county. The reach was the great. The impressions better.

Inviting, sleek and classy to celebrate the 96th anniversary of a well-known brand in Sacramento, California.